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The Heart Attack Grill is an outrageously unhealthy, hospital-themed, American fast food hamburger restaurant in Dallas, Texas, that serves high-calorie items with deliberately provocative names. This over-the-top eating establishment, whose tag line is “Taste worth Dying For,” has become internationally recognized for embracing and promoting an unhealthy diet of incredibly large hamburgers and greasy fries.

The menu includes “Single”, “Double”, “Triple”, and “Quadruple Bypass” hamburgers, ranging from 230 to 910 g of beef, “Flatliner Fries” cooked in pure unadulterated lard, and “ButterFat Shake” with the world’s highest butter fat content, so their website says. The “Quadruple Bypass Burger”, the biggest item on the menu, is made of four meat patties totaling 2 pounds, practically a whole tomato and about half an onion, 8 slices of cheese and 16 slices of bacon for a total of 8,000 calories.

Customers are referred to as “patients,” their orders are called “prescriptions,” and the scantily clad, cleavage-baring waitresses act as “nurses”. A tag is wrapped on the patient’s wrist showing which foods they order and a “doctor” examines the “patients” with a stethoscope. Customers who weigh over 350 lb (160 kg) are served free food. Anyone who finish a Triple or Quadruple Bypass Burger are rewarded by wheeling them out of the restaurant in a wheelchair by their “personal nurse”. This is a restaurant that clearly intends to kill you, and they are very forthcoming about it.

Heart Attack Grill was founded in 2005 by Jon Basso with the declared intent of serving “nutritional pornography”, food “so bad for you it’s shocking”. Basso, a former personal fitness trainer and nutritionist, came up with the idea while writing a marketing thesis about fitness training studios. He was intrigued by stories about his clients who were cheating on their diets and decided to open up a restaurant where patrons could come to have fun and leave their clean, healthy lifestyles behind.

Heart Attack Grill has achieved acclaim and attention by deliberately courting controversy as a marketing strategy. The popularity of the restaurant comes through word-of-mouth and widely circulated news stories that continue to keep his trademarked food and controversial practices in the media spotlight.

Customer Mike Hovey looks at a “Quadruple Bypass Burger” he just ordered at the fast food restaurant, “The Heart Attack Grill”, in Dallas, TX, on May 13, 2011. The “Quadruple Bypass Burger” is the biggest item on the menu and is made of four meat patties totaling 2 pounds (900 grams), 8 slices of cheese and 16 slices of bacon for a total of 8,000 calories.The heart Attack Grill just opened its doors serving up glutinous, lard saturated meals to an eager clientele. The owner of this hospital-themed restaurant, “Dr” Jon Basso, claims to serve burgers with the most fat content and calories in the United States. © Frederic Neema / LUZphoto
Customer Jim Roland eating a “Quadruple Bypass Burger” he just ordered at the fast food restaurant, “The Heart Attack Grill”, in Dallas, TX, on May 13, 2011. The “Quadruple Bypass Burger” is the biggest item on the menu and is made of four meat patties totaling 2 pounds (900 grams), 8 slices of cheese and 16 slices of bacon for a total of 8,000 calories.The heart Attack Grill just opened its doors serving up glutinous, lard saturated meals to an eager clientele. The owner of this hospital-themed restaurant, “Dr” Jon Basso, claims to serve burgers with the most fat content and calories in the United States. © Frederic Neema / LUZphoto
Sign at the fast food restaurant, “The Heart Attack Grill”, in Dallas, TX, on May 12, 2011, that promotes free food to customers weighting 350 pounds (160 kgs) and over.The heart Attack Grill just opened its doors serving up glutinous, lard saturated meals to an eager clientele. The owner of this hospital-themed restaurant, “Dr” Jon Basso, claims to serve burgers with the most fat content and calories in the United States. © Frederic Neema / LUZphoto
Waitress DJ DeGraffenreid, dressed as a nurse, poses with a very large wheelchair inside the fast food restaurant, “The Heart Attack Grill”, in Dallas, TX, on May 12, 2011. Customers who manage to finish the biggest hamburger on the menu leave the restaurant in this chair.The heart Attack Grill just opened its doors serving up glutinous, lard saturated meals to an eager clientele. The owner of this hospital-themed restaurant, “Dr” Jon Basso, claims to serve burgers with the most fat content and calories in the United States. © Frederic Neema / LUZphoto
Waitresses, dressed as nurses, pose on the restaurant scale inside the fast food restaurant, “The Heart Attack Grill”, in Dallas, TX, on May 12, 2011. When customers weigh 350 pounds (160 kgs) and over on this scale, they eat for free.The heart Attack Grill just opened its doors serving up glutinous, lard saturated meals to an eager clientele. The owner of this hospital-themed restaurant, “Dr” Jon Basso, claims to serve burgers with the most fat content and calories in the United States. © Frederic Neema / LUZphoto

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Heart Attack Grill: Taste Worth Dying For? The Heart Attack Grill is an outrageously unhealthy, hospital-themed, American fast food hamburger restaurant in Dallas, Texas, that serves high-calorie items with deliberately provocative names. This over-the-top eating establishment, whose tag line is “Taste worth Dying For,” has become internationally recognized for embracing and promoting an unhealthy diet of incredibly large hamburgers and greasy fries. […]
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